Taking the guesswork out of new product development: how successful high-tech companies get that way
| Year of publication: |
2004
|
|---|---|
| Authors: | Akgün, Ali E. ; Lynn, Gary S. ; Byrne, John C. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 25.2004, 4, p. 41
|