Taming the search and switch customer : earning customer loyalty in a compulsion-to-compare world
Jill Griffin
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Griffin, Jill |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Kundenmanagement | Kundendienst | Kundenbindung | Loyalität |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 274 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-34504-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004935541