Tapping foreign markets : construction of legitimacy through market categorization in the internationalizing craft beer industry
Pavlina Jasovska, Hussain G. Rammal, Carl Rhodes, Danielle Logue
| Year of publication: |
2023
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|---|---|
| Authors: | Jasovska, Pavlina ; Rammal, Hussain ; Rhodes, Carl ; Logue, Danielle |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 58.2023, 4, p. 1-24
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| Subject: | Case study | Categories | Craft beer industry | Cultural codes | Internationalization | Legitimation | Bier | Beer | Brauerei | Brewery | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Legitimität | Legitimacy | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jwb.2022.101425 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368210