Target segment strategy
Sally Dibb and Lyndon Simkin
| Year of publication: |
2010
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Published in: |
Marketing theory : a student text. - Los Angeles, Calif. [u.a.] : Sage Publ., ISBN 978-1-84920-465-1. - 2010, p. 237-260
|
| Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950837