Targeted advertising in the public transit network using smart card data

Hamed Faroqi, Mahmoud Mesbah, Jiwon Kim, Ali Khodaii

Year of publication:	2022
Authors:	Faroqi, Hamed ; Mesbah, Mahmoud ; Kim, Jiwon ; Khodaii, Ali
Published in:	Networks and spatial economics : a journal of infrastructure modeling and computation. - Dordrecht [u.a.] : Springer Science Business Media B.V., ISSN 1572-9427, ZDB-ID 2037373-9. - Vol. 22.2022, 1, p. 97-124
Subject:	Behavioural advertising \| Big data \| Decision making \| Intelligent transport system \| Optimization \| Time geography \| Werbung \| Advertising \| Big Data

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