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Targeted incentives, broad impacts : evidence from an E-commerce platform

Xiang Hui, Meng Liu, Tat Chan
Year of publication:
2023
Authors: Hui, Xiang ; Liu, Meng ; Chan, Tat
Subject: Demand expansion | Quality provision | Signalling | Targeted incentives | Electronic Commerce | E-commerce | Anreiz | Incentives | Digitale Plattform | Digital platform | Produktqualität | Product quality | Theorie | Theory | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing
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