Targeting and timing promotional activities: An agent-based model for the takeoff of new products
| Year of publication: |
2007
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|---|---|
| Authors: | Delre, S.A. ; Jager, W. ; Bijmolt, T.H.A. ; Janssen, M.A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 8, p. 826-835
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