Targeting college students on Facebook? : how to stop wasting your money

Hemant C. Sashittal; Rajendran Sriramachandramurthy; Monica Hodis

Year of publication:	2012
Authors:	Sashittal, Hemant Chaitanya ; Sriramachandramurthy, Rajendran ; Hodis, Monica
Published in:	Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 55.2012, 5, p. 495-507
Subject:	Studierende \| Students \| Social Web \| Social web

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