Targeting online customers : a comparative analysis of artificial neural networks and logistic regression
Mohammad Bakher Naseri; Greg Elliot
| Year of publication: |
2010
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|---|---|
| Authors: | Naseri, Mohammad Bakher ; Elliot, Greg |
| Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 1246-0125, ZDB-ID 20935444. - Vol. 19.2010, 3, p. 291-312
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Zsfassung in franz. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009893874