Taxonomy of hotel loyalty program members: examining differences in service quality perceptions
| Year of publication: |
2015
|
|---|---|
| Authors: | Deitz, George ; Hansen, John D. |
| Published in: |
Handbook on research in relationship marketing. - Cheltenham, U.K : Edward Elgar Publishing, ISBN 978-1-78347-863-7. - 2015, p. 193-213
|
| Subject: | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Klassifikation | Classification |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781783478637.00013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015522545