Teaching of the International Component in the Introductory Marketing Course
| Year of publication: |
2004
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|---|---|
| Authors: | Zimmer, Robert ; Koernig, Stephen ; Greene, Scott |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 10752377. - Vol. 16.2004, 1, p. 25-50
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