Teaching Strategic Marketing Models with Web-Based Business Intelligence Tools: Innovative Guided Marketing Analysis
| Year of publication: |
2002
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|---|---|
| Authors: | Heinrichs, John H. ; Lim, Jeen-Su ; Hudspeth, Lonnie J. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 24.2002, 2, p. 135-142
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