Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Richard A. Rocco and D. Joel Whalen
| Year of publication: |
2014
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|---|---|
| Authors: | Rocco, Richard A. ; Whalen, D. Joel |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 2, p. 197-208
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| Subject: | learning approaches and issues | marketing education issues | experiential learning techniques | skills/traits development in marketing education | teamwork/projects/issues | innovative teaching methods | client-based projects | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Marketing | Verkauf | Selling | Lernmethode | Learning method | Lehrplan | Curriculum | Unterricht | Teaching | Verkaufspersonal | Salespeople | Didaktik | Didactics | E-Learning | E-learning | Lernen | Learning |