Tech and grow! : unraveling the interplay between Industry 4.0 technologies and supply chain performance : marketing strategy alignment as a moderator
Shafique Ur Rehman, Stefano Bresciani, Qingyu Zhang, Bernardo Bertoldi
| Year of publication: |
2024
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|---|---|
| Authors: | Ur-Rehman, Shafique ; Bresciani, Stefano ; Zhang, Qingyu ; Bertoldi, Bernardo |
| Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 20.2024, 2, p. 1347-1376
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| Subject: | Industry 4.0 technologies | Marketing strategy alignment | Resource-based view | Supply chain performance | Technological intensity | Lieferkette | Supply chain | Marketingmanagement | Marketing management | Hochtechnologie | High technology | Ressourcenorientierter Ansatz | Technischer Fortschritt | Technological change | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11365-024-00957-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080536