Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Year of publication: |
2002
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Authors: | Srinivasan, Raji ; Lilien, Gary L. ; Rangaswamy, Arvind |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 3, p. 47-60
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