Technology acceptance in the context of digital transformation : studies on how and why people use connected objects
Year of publication: |
2021 ; 1. Auflage
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Authors: | Marz, David |
Publisher: |
Göttingen : Cuvillier Verlag |
Subject: | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Kundenzufriedenheit | Customer satisfaction | Künstliche Intelligenz | Artificial intelligence | Technische Innovation | Akzeptanz | Vernetzung | Personalisierung | Verbraucherforschung | Smart Device |
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