Technology adoption at the BOP markets : insights from Turk Telekom's focus on inclusive business
Dicle Yurdakul, Seda Müftügil Yalçın, and Zeynep Gürhan-Canlı
| Year of publication: |
2017
|
|---|---|
| Authors: | Yurdakul Şahin, Dicle ; Müftügil Yalçın, Seda ; Gürhan-Canli, Zeynep |
| Published in: |
Sustainability in a digital world : new opportunities through new technologies. - Cham : Springer, ISBN 3-319-54602-3. - 2017, p. 225-239
|
| Subject: | Corporate Social Responsibility | Social Impact | United Nations Development Program | Consumer Trust | Mobile Banking | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-54603-2_19 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208650