Technology and brand selection : the mediating effect of cognition in Indian retail

Satish Chandra Ojha

Year of publication:	2019
Authors:	Ojha, Satish Chandra
Published in:	International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 17.2019, 1, p. 21-41
Subject:	brand selection \| Indian retail \| mediation effect \| perceived quality \| service quality \| technology \| Dienstleistungsqualität \| Service quality \| Indien \| India \| Einzelhandel \| Retail trade \| Kognition \| Cognition \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Markenartikel \| Brand \| Markenimage \| Brand image

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