Technology and minimum differentiation in the delivery of retail banking services
James A. Ligon, Heather Rhodes
| Year of publication: |
2019
|
|---|---|
| Authors: | Ligon, James Allen ; Rhodes, Heather |
| Published in: |
The southern business & economic journal. - Montgomery, Ala., ISSN 0743-779X, ZDB-ID 1116690-3. - Vol. 42.2019, 2, p. 1-19
|
| Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Dienstleistungsqualität | Service quality | Produktdifferenzierung | Product differentiation | Beziehungsmarketing | Relationship marketing | Konsumentenpräferenzen | Consumer preferences | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663687