Technology and trend management at the interface of technology push and market pull
Year of publication: |
2016
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Authors: | Maier, Maximilian Anton ; Hofmann, Maximilian ; Brem, Alexander |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 72.2016, 4, p. 310-332
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Subject: | technology management | trend management | front end | innovation management | market pull | technology push | organisational capabilities | outdoor manufacturer | case study | Innovationsmanagement | Innovation management | Innovation | Management |
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