PRACTICE MANAGEMENT - From" Write-Up" to Right Profitable - "Write-up" was for decades a low-margin activity that accounting firms provided only if they had a big tax client that wanted help with its bookkeeping. It might seem strange then to hear that client accounting services (CAS) is being touted by some as the future of public accounting. How could write-up become the right stuff? The explanation starts with radical changes in technology and market demand. - For CPAs in public accounting