Technology-enabled engagement process of brand virtual-try-on services

Muhammad Zahid Nawaz, Francisco Guzmán and Shahid Nawaz

Year of publication:	2025
Authors:	Nawaz, Muhammad Zahid ; Guzman, Francisco ; Nawaz, Shahid
Subject:	Brand virtual try-on \| Buying intention \| E-word of mouth \| Ease of use \| Technology-enabled engagement process \| Usefulness \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Virales Marketing \| Viral marketing \| Markenartikel \| Brand \| Social Web \| Social web

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