Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Year of publication: |
2013
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Authors: | Vize, Róisín ; Coughlan, Joseph ; Kennedy, Aileen ; Ellis-Chadwick, Fiona |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 6, p. 909-918
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Subject: | Technology readiness | Online retailing | B2B satisfaction | B2B service quality | Web service solution provider (WSSP) | Online-Handel | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Digitale Dienste | Web-based service | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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