Technology Rejection Model : A Pragmatic Revisit To Technology Acceptance Model (TAM)

The objective of this theoretical framework is to propose a Technology Rejection Model (TRM) based on studies pertaining to Smart Phone purchase patterns. Further, we show a practical application of TRM in an organisation with a contemporary and dynamic setting. We are revisiting and extending Technology Acceptance Model (TAM) in the "opposite" direction that would help the consumer and the business alike, to vindicate the elimination of unrequited technology from plethora of confounding choices