Technology Still Matters - Never mind the doomsayers. E-services are alive, well, and positioned for growth.
Year of publication: |
2003
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Authors: | Colby, Charles L. ; Parasuraman, A. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 4, p. 28-33
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