Technology versus product innovations : are they like apples and oranges ? ; a comparative study on commercialisation

Henri Simula; Povilas Valiauga; Tuula Lehtimäki

Year of publication:	2015
Authors:	Simula, Henri ; Valiauga, Povilas ; Lehtimäki, Tuula
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 1, p. 25-46
Subject:	innovation \| commercialisation \| new products \| new technologies \| case study \| empirical comparison \| B2B \| Innovation \| Produktentwicklung \| New product development \| Kommerzialisierung \| Commercialization \| Technischer Fortschritt \| Technological change \| Innovationsmanagement \| Innovation management

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