Television advertisements and children's buying behaviour
Year of publication: |
2010
|
---|---|
Authors: | Priya, Pankaj ; Baisya, Rajat Kanti ; Sharma, Seema |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 2/3, p. 151-169
|
Subject: | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Kognition | Cognition | Indien | India |
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