Television advertisements as cultural symbols : a cross-cultural semiotic analysis of a European and a Japanese baby napkin advertisement
Jussi V. Koivisto
| Year of publication: |
1997
|
|---|---|
| Authors: | Koivisto, Jussi V. |
| Publisher: |
Helsinki : HSE Press |
| Subject: | Japan | Fernsehwerbung | Television advertising | Europa | Europe | Kulturelle Identität | Cultural identity | Werbung | Advertising | Internationales Marketing | International marketing | Semiotik | Semiotics |
| Extent: | 16 S |
|---|---|
| Series: | CIBR research papers. - Helsinki : Helsinki School of Economics, ISSN 1237-394X, ZDB-ID 2928643-8. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 14 - 16 |
| ISBN: | 951-791-125-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000628756