Tell-a-Friend! : erfolgreiche Steuerung von Weiterempfehlungen am Beispiel des Bankensektors
Frank Huber; Isabel Matthes; Thorsten Schäfer
| Year of publication: |
2007
|
|---|---|
| Authors: | Huber, Frank ; Matthes, Isabel ; Schäfer, Thorsten |
| Publisher: |
Mainz : Center of Market-Oriented Product and Production Management |
| Subject: | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Bank | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 57 Bl. graph. Darst. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-938879-24-6 ; 978-3-938879-24-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010260327