Temperature and emotions : effects of physical temperature on responses to emotional advertising
Pascal Bruno, Valentyna Melnyk, Franziska Völckner
| Year of publication: |
March 2017
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|---|---|
| Authors: | Bruno, Pascal ; Melnyk, Valentyna ; Völckner, Franziska |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 302-320
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| Subject: | Emotional advertising | International advertising | Environmental effects | Ambient temperature | Homeostasis | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Wetter | Weather | Klimawandel | Climate change | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672003