Temporal Aggregation in Diffusion Models of First-Time Purchase: Does Choice of Frequency Matter?
| Year of publication: |
1996
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|---|---|
| Authors: | Putsis Jr, William P. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 51.1996, 3, p. 265-280
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