Test of an integrative model of travel-related social media users' switching intentions
Year of publication: |
2019
|
---|---|
Authors: | Kim, Taegoo ; Karatepe, Osman M. ; Lee, Gyehee |
Subject: | Expectation–confirmation model | Perceived values | Satisfaction | Sunk costs | Switching intentions | Travel-related social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Sunk Costs | Wechselverhalten | Switching behaviour |
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