Testen im Dialogmarketing : KPIs Schritt für Schritt optimieren
Peter Lorscheid
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Lorscheid, Peter |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Direktmarketing | Direct marketing | Betriebliche Kennzahl | Financial ratio | Werbekampagne | Werbeerfolg | Leistungskennzahl |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | X, 68 Seiten Illustrationen 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-31333-3 ; 3-658-31333-1 ; 978-3-658-31334-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250842