Testing 1-2-3 : experimental design with applications in marketing and service operations
Johannes Ledolter and Arthur J. Swersey
| Alternative title: | Testing one, two, three |
|---|---|
| Year of publication: |
2007
|
| Authors: | Ledolter, Johannes ; Swersey, Arthur J. |
| Publisher: |
Stanford, Calif. : Stanford Business Books |
| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Multiple Regression | Multiple regression | Versuchsplanung | Experiment | Statistik | Anwendung | Marketingforschung | Qualitätsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xii, 300 p. ill 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | A review of basic statistical concepts -- Testing differences among several means : completely randomized and randomized complete block experiments -- Two-level factorial experiments -- Two-level fractional factorial designs -- Plackett-Burman designs -- Experiments with factors at three or more levels -- Nonorthogonal designs and computer software for design construction and data analysis. - Includes bibliographical references (p. [289]-294) and index A review of basic statistical concepts -- Testing differences among several means : completely randomized and randomized complete block experiments -- Two-level factorial experiments -- Two-level fractional factorial designs -- Plackett-Burman designs -- Experiments with factors at three or more levels -- Nonorthogonal designs and computer software for design construction and data analysis |
| ISBN: | 0-8047-5612-0 ; 978-0-8047-5612-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013533031