Testing a Hierarchy of Effects Model of Sponsorship Effectiveness
| Year of publication: |
2012
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|---|---|
| Authors: | Alexandris, Kostas ; Tsiotsou, Rodoula H |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 26.2012, 5, p. 363-379
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