Testing alternative econometric models on the existence of advertising threshold effect
Year of publication: |
1984
|
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Authors: | Bemmaor, Albert C. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 21.1984, 3, p. 298-308
|
Subject: | Werbungsbetrieb | Ökonometrik | Tabakmarkt |
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