Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
Year of publication: |
2009
|
---|---|
Authors: | Hui, Sam K. ; Bradlow, Eric T. ; Fader, Peter |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 3, p. 478-493
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Diskrete Entscheidung | Discrete choice | USA | United States | 2004 |
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