Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
| Year of publication: |
2009
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|---|---|
| Authors: | Hui, Sam K. ; Bradlow, Eric T. ; Fader, Peter S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 3, p. 478-493
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