Testing Causality Between Marketing Variables Using Scanner Data.
| Year of publication: |
1991
|
|---|---|
| Authors: | Bult, J.R. ; Leeflang, P.S.H. ; Wittink, D. |
| Institutions: | SOM Research Institute, Faculteit Economie en Bedrijfskunde |
| Subject: | economic models | econometrics |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 48 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005626096