Testing cloud computing for customer satisfaction and loyalty
Tor Guimaraes (Jesse E. Owen Chair of Excellence, Tennessee Technological University, Cookeville, USA), Ketan Paranjape (Intel Corporation, Hillsboro, USA)
| Year of publication: |
2014
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|---|---|
| Authors: | Guimaraes, Tor ; Paranjape, Ketan |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 1/3, p. 72-86
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| Subject: | cloud computing | e-commerce | customer loyalty | customer satisfaction | SaaS success factors | customer relationship management | E/CRM | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Cloud Computing | Cloud computing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Erfolgsfaktor | Success factor | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011471138