Testing social media advertising effectiveness : with multi-method user experience research
Tobias Ahnfeld, M.Sc., Prof. Dr. Alexander Hahn, Jan Joosten, M.A., Prof. Dr. Katharina Klug, Prof Dr. Dirk Totzek
| Year of publication: |
2023
|
|---|---|
| Authors: | Ahnfeld, Tobias ; Hahn, Alexander ; Joosten, Jan ; Klug, Katharina ; Totzek, Dirk |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 40.2023, 6, p. 32-39
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| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419623