Testing strategy with multiple performance measures evidence from a balanced scorecard at Store24

Dennis Campbell; Srikant M. Datar; Susan L. Kulp; V. G. Narayanan

Year of publication:	2008
Authors:	Campbell, Dennis W. ; Datar, Srikant M. ; Kulp, Susan L. ; Narayanan, V. G.
Publisher:	Cambridge, Mass. : Harvard Business School
Subject:	Wettbewerbsstrategie \| Competitive strategy \| Betriebswirtschaftliches Ziel \| Corporate objective \| Balanced Scorecard \| Balanced scorecard \| Performance-Messung \| Performance measurement \| Nachbarschaftsladen \| Convenience store \| USA \| United States

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