Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Gabriele Baima, Gabriele Santoro and Anna Claudia Pellicelli and Maciej Mitręga
| Year of publication: |
2022
|
|---|---|
| Authors: | Baima, Gabriele ; Santoro, Gabriele ; Pellicelli, Anna Claudia ; Mitręga, Maciej |
| Subject: | Customer knowledge sharing | Knowledge management | Knowledge sharing | Social media marketing | Social Web | Social web | Wissenstransfer | Knowledge transfer | Wissensmanagement | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2021-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396304