Testing the exact order of an individual's choice process in an information-theoretic framework
Wilfred R. Vanhonacker
| Year of publication: |
1985
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| Authors: | Vanhonacker, Wilfred R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 4, p. 377-387
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| Subject: | Markenartikel | Marktforschung | Informationstheorie |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002946740