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Testing the Koyck scheme of sales response to advertising : an aggregation-independent autocorrelation test

by Wilfried Vanhonacker
Year of publication:
1990
Authors: Vanhonacker, Wilfried R.
Publisher: Fontainebleau : INSEAD
Subject: Schätztheorie | Estimation theory | Werbung | Advertising | Theorie | Theory
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In German libraries (KVK)
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