Testing the Steve Jobs Hypothesis in a B2B Context: Will a Portfolio of Hierarchically Related Technology Products Improve Customer Outcomes?
| Year of publication: |
2013
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| Authors: | Kuruzovich, Jason ; Han, Shu ; Koukova, Nevena T. ; Ravichandran, T. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 16.2013, 3, p. 372-385
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