Testing the value of customization : when do customers really prefer products tailored to their preferences?
Nikolaus Franke, Peter Keinz, & Christoph J. Steger
| Year of publication: |
2009
|
|---|---|
| Authors: | Franke, Nikolaus ; Keinz, Peter ; Steger, Christoph J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 5, p. 103-121
|
| Subject: | Beziehungsmarketing | Relationship marketing | Produktdifferenzierung | Product differentiation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Zeitung | Newspaper |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003875417