Testing Web Site Design and Promotional Content
| Year of publication: |
1997
|
|---|---|
| Authors: | Drèze, Xavier ; Zufryden, Fred |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 2, p. 77-91
|