Text vs. logo : does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach
Alicia Rihn, Xuan Wei, Hayk Khachatryan
| Year of publication: |
2019
|
|---|---|
| Authors: | Rihn, Alicia ; Wei, Xuan ; Khachatryan, Hayk |
| Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 82.2019
|
| Subject: | Consumer perceptions | Experimental auction | Green marketing | Promotions | Random effects Tobit model | Konsumentenverhalten | Consumer behaviour | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Auktionstheorie | Auction theory | Auktion | Auction | Umweltzeichen | Eco-label | Öko-Marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.socec.2019.101452 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012242113