Textbooks for the YouTube generation? : a case study on the shift from text to video
Neil Granitz, Chiranjeev Kohli, and Matthew P. Lancellotti
| Year of publication: |
2021
|
|---|---|
| Authors: | Granitz, Neil ; Kohli, Chiranjeev ; Lancellotti, Matthew P. |
| Published in: |
Journal of education for business. - London : Routledge, ISSN 1940-3356, ZDB-ID 2068714-X. - Vol. 96.2021, 5, p. 299-307
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| Subject: | Business education | flipped | hybrid | learning improvement | marketing education | student engagement | videobook | Betriebswirtschaftsstudium | Graduate business education | Lehrmaterial | Teaching aid | Studierende | Students | Marketing | E-Learning | E-learning | Führungskräfteentwicklung | Leadership development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08832323.2020.1828791 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584529